Search Engine Optimization (SEO): What’s Our Approach?

SEO: The practice of creating unique website content, great user experience and best practice coding markup for Search Engines to rank your site high in search engine results pages (SERPS).

The State of SEO

SEO practices today are much more involved than they were several years ago. Doing a quick search on the topic and you’ll find terms such as Panda, Penguin and other algorithm changes that are confusing. The SEO playing field continues to be difficult because the rules set by Search Engines are a moving target. Search Engines change their algorithms frequently (approximately 500-600 times per year!). This ensures they are providing the best quality content to their audience rewarding the good sites with top ranking and the poor quality sites with low ranking. To put it in perspective, your website content must be GREAT and worthy of a very technically sophisticated algorithm created by a company whose worth is over $500 billion dollars.

 

Businesses who want to stay competitive in search engine results, must quickly and carefully change strategies to adapt to new algorithms. For many businesses its difficult to dedicate time to stay current with these trends and to understand each algorithm change.

 

That’s why running a successful Search Engine Optimization program is extremely difficult. It requires diligence, discipline and good judgement to apply the right strategy at the right time. Sometimes clients take one step forward and two steps back since strategies that worked in the past may not be liked by Search Engines today. This is where we help you create a practical approach and switch gears quickly with the right content strategy to ensure you won’t be penalized and be de-ranked. A good SEO strategy is adaptable and vigilant.

The ASW Approach to Search Engine Optimization

It takes the right mix of skills to run an effective and successful Search Engine Optimization program.

 

The ASW team brings more than the standard checklist of SEO skills. ASW brings 20 years of business experience to and understand your organizations goals and avoid risks that changing your website could have on your revenue. Our team has experience communicating effective strategy to all levels of stakeholders. The ASW team has worked with many large and small organizations on an array of challenging SEO issues (Panda to Penguin and beyond). We’ll work with your team to understand the complexities that drive your organizations decision making (some opinion and some politically driven) and will navigate challenging situations to get results. ASW has been providing SEO services at an enterprise level within large organizations for the last 10 years and continues to give us the  opportunity to prove our worth again and again.

 

At the end of the day, SEO is built on trust. Search Engines are trusting you to provide their users with quality content just like our clients have trusted us to provide them with a strategic SEO partnership. Let us help you increase traffic to your website and provide those visitors with quality content about your business, product or service.

Working with ASW gets you:

Consultation From a Senior SEO Professional

Full SEO Audit of Your Website & Initial Findings

Actionable SEO Strategy and Ongoing Support

Measurable Reports & Repeatable Results

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